What’s in name? Ask RIM, sorry BlackBerry

About five years ago I didn’t know the maker of BlackBerry Smartphones was RIM (Research In Motion) although I had seen many managers and CEO’s flaunted this device and it was the cool or have to gadget then. But time changed, iPhone came so did Samsung, LG, Sony, etc with touch screen phones and we the younger breed became the cooler lot. Interest in BlackBerry faded and was termed as BalckBrick, if any one flaunted it. RIM was very slow to react to the changes and its stock dwindled since beggining of 2009 and bottomed out to $15 in mid of 2012, which was down 90% of 2008's high.

RIM decided that it will change and showed its intention to the world in May 2012, during the unveiling of its BalackBerry 10 Operating Systems.  It released the BlackBerry 10 and prototype touchscreen phone to developers.

With the dawn of 2013, the change has arrived with the official launch of two smartphones powered by RIM’s ambitious BlakcBerry10 Operating System. The change wasn’t limited to the product lines, but also with its name, RIM has re-christened itself as BlackBerry, to reflect its main product. The reasons were obvious, Research in Motion  had become a confusing term rather than inspiring.

Frank Boulben, Chief Marketing Officer of BlackBerry, said “We thought this was time to symbolize a real change with a name change”. He also said “We wanted to have one brand, one premise, to focus on overall marketing of BlackBerry”

BlackBerry Z10

The two devices released on 30^th January were BaclBerry Z10, a touchscreen phone and BlackBerry Q10, a phone that has physical keyboard and a smaller touchscreen.



BlackBerry Q10



What are the specifications?

BlackBerry Z10	BlackBerry Q10
4.2 inch dipaly, resolution of 1280 x 768 pixels and 355 ppi	3.1 inch dispay, resolution of 720 x 720 pixel and 330ppi
1.5GHz dual-core Qualcomm MSM8960 processor	1.5GHz dual-core Texas Instruments OMAP4470
2GB Ram, 16GB Onboard Memory (SD card support of 64GB)	2GB Ram, 16GB Onboard Memory (SD card support of 64GB)
8MP back camera with flash	8MP back camera with flash
2MP front camera, HD recording	2MP front camera, HD recording
1800 mAh Battery	1800 mAh Battery
9mm thick and 137 grams	10.4 mm thick and weighs in 139 grams

BlackBerry is about to enter a battle with Apple, Samsung and others, all the best to BlackBerry.